Our Content Creation Solution
At Up The Hill Digital, we create content that makes people stop scrolling and start engaging. Whether it is user-generated content, photography, or video production, our focus is on creating assets that build connection and drive conversions.
User-Generated Content (UGC)
Relatable, authentic content that converts
We create videos and photos that feel real and relatable to your audience. UGC builds trust faster than traditional advertising because people see your products and services used by actual customers. The result is higher engagement, stronger brand loyalty, and increased conversions across social platforms and websites.
Brand Photography & Video
Professional visuals that tell your story
High-quality imagery and video are essential to making your brand stand out. We craft visual storytelling that showcases your products, services, and values. Whether for your website, social media, or ads, these visuals help potential customers connect emotionally with your brand, creating lasting impressions.
Social Media Content Packages
A steady flow of engaging content
Consistency is key in social media marketing. Our content packages provide a planned, regular stream of posts designed to engage your audience, grow followers, and drive traffic to your website. From carousel posts and short-form videos to promotional graphics, every piece is optimised for performance and engagement.
Copywriting & Captions
Words that inspire action
Great visuals need great copy to truly convert. We craft copy and social media captions that spark emotion, tell your story, and motivate your audience to take action. Every word is written with your audience in mind, designed to boost engagement, drive traffic, and increase conversions.
Trusted by 250+ Leading Brands
The truth is, today’s customers do not trust ads the way they used to. They trust people. They trust authentic stories. They want to see how a product or service fits into their life.
Without high-quality content, your brand risks:
- Blending into the noise of competitors.
- Losing engagement on social media.
- Missing out on sales because your message does not connect.
…Plus so many more brands and businesses.
Why Choose Us for Content Creation?
Authentic Approach: We create content that feels real, not staged.
Conversion-Focused: Every photo, video, and caption is crafted with sales in mind.
Australian Audience Knowledge: We understand what resonates with local customers.
Full-Service Marketing: Content is not standalone. We integrate it into your SEO, Ads, and email strategies for maximum impact.
Increased engagement
rates by 150%
An eCommerce brand came to us struggling with low engagement on Instagram and TikTok. After introducing UGC content into their strategy, they:
- Boosted online sales by 40% in just two months.
- Grew a loyal community that now shares their products organically.
Recent UGC Work
0:29
0:33
0:36
0:19
0:33
0:24
0:29
0:25
0:30
0:20
0:29
0:33
Got a Question
Shopify eCommerce FAQs
What is UGC and why does it work so well for marketing?
User-Generated Content (UGC) is content created by real customers or creators that shows your brand in an authentic, relatable way. It works because people trust people, not polished ads. UGC helps build credibility, increase engagement, and boost conversions across platforms like Instagram, TikTok, and Facebook.
How does UGC help my business grow online?
UGC builds trust with potential customers by showing genuine experiences. It improves click-through rates, increases website conversions, and creates emotional connections that traditional ads often miss. It is one of the most powerful ways to influence buying decisions in Australia.
What types of UGC content can you create?
We produce a range of authentic content, including product reviews, unboxing videos, testimonials, lifestyle shots, short-form videos, and branded creator content. Each piece is tailored to your brand tone and audience for maximum engagement.
How is UGC different from influencer marketing?
Influencer content is typically sponsored and posted by well-known creators on their channels. UGC, on the other hand, is designed for your brand’s own social media, ads, and website, making it more affordable, evergreen, and flexible.
Can UGC really increase sales or conversions?
Yes. Studies show that UGC can boost conversion rates by up to 30% because it feels more trustworthy and authentic. When customers see real people using your products, they are more likely to buy.
How do you ensure the UGC fits my brand style?
We start with a detailed brand brief to understand your goals, tone, and audience. From there, we source or create content that perfectly matches your aesthetic, messaging, and marketing strategy, ensuring every piece feels cohesive and on-brand.
Can you manage ongoing UGC content for my business?
Absolutely. We offer monthly UGC content packages so your business always has fresh, relevant, and high-performing assets ready to use across ads, social media, and email marketing.
How much does UGC content creation cost in Australia?
Pricing varies depending on the number of assets, creators, and usage rights required. We create custom UGC packages for Australian businesses to ensure you get the best return on investment and scalable results.
Do you provide editing and optimisation for UGC videos?
Yes. Every piece of content we deliver is professionally edited, formatted, and optimised for performance on platforms like Instagram Reels, TikTok, Facebook, and YouTube Shorts.
Can UGC be used in Google Ads or paid campaigns?
Definitely. UGC performs incredibly well in paid ads because it looks native and feels genuine. We can integrate your UGC into Google Ads, Meta Ads, and other campaigns to help increase engagement and conversion rates.